reach52
MLC Vanguard | Created by reach52
reach52 is an health-tech impact start-up addressing health access challenges in rural areas of LMICs, through our digital health platform and on-the-ground network of tens of thousands of community Agents.
1,081,424 Lives Impacted
Between 2017 and 2022, reach52 onboarded more than 1 million residents to our mHealth platform. We have implemented +30 campaigns across a range of disease areas, including non-communicable disease; maternal/child health; and communicable disease. In 2021 alone, we added 830k residents to our digital platform and delivered 260k health engagements consisting of in-person health promotion sessions, community screenings, and/or referrals to care. We’ve trained more than 12,500 reach52 Agents including upskilling 7800 existing Community Health Workers. Through our product access campaigns, we’ve launched more than +400 SKUs in new markets.
The Innovation
Under our ‘human-powered, data-driven approach’, reach52 deploys networks of upskilled community health Agents, equipped with our offline-first app, to facilitate targeted health campaigns in +2500 communities using a 4-step programmatic approach:
Agents move door-to-door in rural communities, onboarding all residents to our platform by collecting personal and health data to create individual profiles
These profiles are filtered and sorted into targeted cohorts, according to characteristics/risk factors aligning with selected health areas
Agents re-engage individuals in cohorts, to deliver specific health interventions
Residents are referred to partnered health facilities and/or retailers to access affordable care, treatments and health products
The reach52 platform consists of three main tech products
Our offline-first Android app, reach52 access: used by our Agents on the ground to collect resident data, manage re-engagement of residents and run a range of events such as screening, vaccination, referral and marketing campaigns
Our web-based campaign builder, reach52 connect: used to view population data, generate insights, build targeted campaigns and assign tasks for Agents
Our partner dashboard, reach52 insights: used by our ecosystem of partners to track campaign outcomes and view insights
Implemented in
Cambodia, India, Indonesia, Kenya, Philippines, South Africa
Get in touch
Logan Ansell, VP, Partnerships
About reach52
reach52 is headquartered in Singapore and supports global partners through teams and Agents currently in the Philippines, Indonesia, India, Cambodia, Kenya and South Africa. Our team works across seven countries, with diverse expertise in healthcare, tech, data insights, community engagement, social services and strategy.
As a social enterprise, reach52 works with private sector partners in the pharma and fast-moving consumer goods sectors to implement campaigns supporting market insights; brand awareness; and product access. We also align closely with government-funded health systems to build the capacity of community health services for rural populations.
